“Our venture doesn’t create any pollution – just water, manure for the soil, food for such a magnificent giant, employment for local women, beautiful products and memories for our customers.”
- Vijendra, Founder
Our Story
In 1999, Vijendra, our founder, was out walking early one morning at Amer Fort when he saw some elephants for the first time ever. Despite spending his whole life in India, he’d never seen elephants in real life before. He was totally gripped by them and wanted to get a closer look. So, he and his friend joined the procession of elephants and tourists walking up to the temple. They didn’t realize they’d got a bit too up close and personal until a huge pile of dung fell, just missing Vijendra’s ear. His first thought was, ‘God, that’s huge!’ as the poo hit the ground and fell apart. His second thought was, ‘That’s really fibrous.’ At that precise moment, his crazy idea for making paper from elephant poo was born.
Meet the Team